.YOU MAY certainly not understand it, however different fonts bring about different emotions. Serif typefaces, with tiny movements in the end of letters, are actually frequently discovered in books and also newspapers. They seem credible and authoritative.
Sans serif fonts, which appear, can easily seem modern as well as casual. Aesthetic uniformity gives viewers a feeling that they know where they stand it helps to build trust. In the case of The Financial expert, it specifies the tone for our journalism.