.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, as soon as familiarized to running into billions in venture capital each year, have raised virtually $360 million until now this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase information. That downturn is because of market concentration, increased regulative stress, and also economic uncertainties.ADWEEK talked with 5 VCs that remain to invest in adtech business, even with these obstacles, regarding what they are actually seeking and what they stay away from. Maybe unsurprisingly, these clients are actually targeting possibilities in privacy-focused technologies as well as industry-specific areas such as hooked up TV.